Nature Tourism Coalition

To provide information and education about nature-based travel and recreation opportunities in Mendocino County. To promote a sustainable ecology for the responsible enjoyment of nature by fostering and supporting sound conservation practices.

Then we created a 5 Year Strategic Plan with 2 goals:
1. Assist organizations, businesses, and government agencies with the preservation and stewardship of Mendocino County’s natural recreation areas and ecological assets by providing research, education and information.
2. Foster and promote sustainable nature-based travel and recreation that supports the conservation and stewardship of the natural, ecological, scenic, cultural, and historic values found in Mendocino County.